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Research papers

Regional adaptation of multinationals

There is no doubt that poor public opinion generally has a negative impact on business. In fact, one-third (33%) of Quebecers surveyed by leger Marketing admit that their shopping habits are influenced by other people’s opinion of the stores...

Catalogue: Congress 2008: Frontiers
Authors: Serge Lafrance, Yanik Deschênes, Terence Flynn
Company: Leger
June 15, 2008
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Citation

Lafrance, Deschênes and Flynn (2008a, June 15). Regional adaptation of multinationals . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/regional-adaptation-of-multinationals-